La Storia · Chapter One
A young Swede,
a quiet city,
a love of the world.
The Founder
William Emanuelsson
“I wanted a cap that felt like it had been somewhere — and was quietly on its way to the next place.”
I'm William, a young Swede who moved to Zurich roughly a year ago. The city met me with its calm — clean light, slow afternoons by the lake, and an unspoken respect for things made well. It was here, in 2023, that Ragazzoz quietly began.
The first chapter began in Paris, 2023 — where the idea took shape and the debut collection sold out while I was still chasing the perfect cap. That early sell-out gave Ragazzoz its quiet confidence to keep refining.
Switzerland gave me the discipline. Italy gave me the romance. Sweden taught me the restraint. Ragazzoz lives somewhere between the three.
Capitolo III · I Luoghi
Designs are souvenirs.
- PortofinoThe faded ochre of harbour walls at noon.
- StockholmSlate winters and the grain of pine docks.
- MarrakechTerracotta dust and the geometry of doorways.
- Lake ComoMist rising from water that holds the alps.
- LisbonTiles, salt air, and a softness in the light.
- ZürichThe quiet of a city that knows itself.